Hello World!

Tell someone a secret and, you can rest assured, that's the ONE THING they're going to want to tell everyone. So, imagine how we've been feeling at IC12 in Melbourne, Australia, knowing we've got a new technology that could really liberate the photographic and digital filmmaking industries, but being told by our big boss (Nathan Oxley) to keep it all under wraps. It's been almost two years of keeping secrets and, it's fair to say, we're bursting at the seams.

Well, the time has come...

We're now being given full permission by Nathan to blab about our pet product – the very unassuming, but completely illuminating – LED Light Cube. Nathan's teamed up with Melbourne photographic man-about-town, Robert Earp, who's lending his creative vision to introduce this little product to a bigger, brighter world. The idea is to link up with as many other like-minded people as possible and see our baby go from prototype through to its initial production run and, consequently, out to market.

The way we're doing this is by crowdfunding the production of the LED Light Cube through international crowdfunding site Indiegogo.com. We want to keep our campaign short – 30 days – because we're keen to get this thing out there, and keep the momentum going. But creating a campaign on any crowdfunding site is far more complex than just sticking up a product description and putting out your hand for cash. We've thought long and hard about how to communicate the benefits of the LED Light Cube to people, particularly photographers and/or videographers, and make sure everyone can connect with the product as much as we have.

The final touches are being put on our video pitch, then it's a matter of us just pressing the 'go' button on Tuesday 13th August (Australian time) and our campaign will be live. Are you ready to come along for the ride? We hope so. Keep an eye on how it all goes.

    



13 Responses

Chris Gustafson
Chris Gustafson

August 20, 2013

I saw mention of “firmware” upgrades perhaps down the road… im guessing is this a usb port built in or something ? And… if their are plans down the road for a radio /cube/mod to plug into one of the sides that could receive the canon 600exrt freq… id be an early adopter of that as well ! (yeah i’m probably dreaming)… also I have 4 of them pluged together as a block… and a pocket wizard in one… do the others have to be “wired/sync” cabled together…. or will 1 in a block fire the rest ? via optical ?
Looking forward to the product… December won’t come soon enough !
CgusLWC.com

Emma Westwood
Emma Westwood

August 18, 2013

Hey JD…

Thanks for pointing that out! Have amended the text as follows:

“If you’re interested in trying out the LED Light Cube once we’ve completed our first production run, register your interest now by emailing nathan@ic12.com.au and we’ll give you a $50 credit off the full retail price of the Cube ($695) or a 4-Cube kit ($2400), which you may redeem up until March 2014. This means you can still be one of the first active users in the world to put the LED Light Cube into action, benefit from its power and versatility and – of course – spread the word.”

Does that make it clearer?

Emma Westwood
Emma Westwood

August 18, 2013

And Dave…

Here’s an answer for you…

LOVE, LOVE, LOVE the concept, particularly the high speed shutter sync and duration control. VERY interested to know more about this product, particularly it’s power output, and if it’s possible to add modifiers to it.
Yes, you can add modifiers. We will have ring adapters available that will suit many manufacturers. Power outputs are coming. We are tweaking firmware and lenses to produce the best performance balance – only then will we publish the ratings and results.

Emma Westwood
Emma Westwood

August 18, 2013

Hi there David…

Here are some answers to your questions:

1: How do you sync more than 1 flash (if they are a distance apart) do they all need to be connected via something similar to pocket wizard or will one flash fire as a result of the other firing? Will this effect sync speed at high speed flash rates?
They can be triggered optically, via cube IN/OUT control or via wireless triggering systems.

2: Where do we purchase the addons like the Elinchrom rings so that we can connect Elincrom softboxes etc? and what is the cost?
Adapter rings will be available via the website and through distributors.

3: Are they all a constant colour temperature through every setting – ie if 1 flash is at full power and another is at half power will the colour temperature stay accurate? Are they daylight balanced?
Yes, the colour is stable throughout adjustment settings. The LEDs are daylight balanced.

JD
JD

August 15, 2013

Hello,
Can you please clarify the statement from your “Become a Cubist” page?

Commit to future use – If you’re interested in trying out The LED Light Cube once we’ve completed our first production run, register your interest now and we’ll give you a Cube at the discounted rate of $50 (valid until March 2014). This means you can be one of the first active users in the world to put The LED Light Cube into action, benefit from its power and versatility and – of course – spread the word.

I believe that some people are under the impression that if you commit early, the Cube cost is only $50. However the early bird single cube cost on the indigogo page is $350. Just trying to get the straight dope!
Thanks

David
David

August 13, 2013

Your product looks very interest – I would love to know more about it before investing money in – I have a couple of questions and hoping to get some answers if possible.

1: How do you sync more than 1 flash (if they are a distance apart) do they all need to be connected via something similar to pocket wizard or will one flash fire as a result of the other firing? Will this effect sync speed at high speed flash rates?

2: Where do we purchase the addons like the Elinchrom rings so that we can connect Elincrom softboxes etc? and what is the cost?

3: Are they all a constant colour temperature through every setting – ie if 1 flash is at full power and another is at half power will the colour temperature stay accurate? Are they daylight balanced?

Thanks for your time…

Emma Westwood
Emma Westwood

August 13, 2013

Vids are in the process of being produced, Nick. We’re chomping at the bit to get demo videos finished and out there so everyone can see the Cube in action.

Nick
Nick

August 13, 2013

It would be helpful to see a video of the light being used.

Lisa Wood
Lisa Wood

August 13, 2013

My apologies…I forgot to include my website.
www.lisawoodphoto.com

Lisa Wood
Lisa Wood

August 13, 2013

Hello. I am extremely interested in your product. I use strobes in almost every single shoot I do, indoors or outdoors. Please look at my website and consider me to test your product! I am obsessed with producing hight quality images and I have been hoping for something like this to come out. Sincerely, Lisa
P.S.
I am a graduate of Hallmark Institute of Photography and am plugged in to a huge pool of high quality photographers. I know the power of word of mouth and really feel that I could help get the word out about your product.

David Ryall
David Ryall

August 12, 2013

As school photographers, we are looking for better solutions with our lighting setups. We’ll support you – and if it all works as described, we will be first on the list to buy 12, with another order of six following that.
LOVE the concept!
David @ Photo Hendriks

Dave
Dave

August 12, 2013

LOVE, LOVE, LOVE the concept, particularly the high speed shutter sync and duration control.

VERY interested to know more about this product, particularly it’s power output, and if it’s possible to add modifiers to it.

Tom  payne
Tom payne

August 10, 2013

Can’t wait for production to start, if I can afford it, I want to give it a go, with my luck Doug Steely will beat me to it.

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