Tell someone a secret and, you can rest assured, that's the ONE THING they're going to want to tell everyone. So, imagine how we've been feeling at IC12 in Melbourne, Australia, knowing we've got a new technology that could really liberate the photographic and digital filmmaking industries, but being told by our big boss (Nathan Oxley) to keep it all under wraps. It's been almost two years of keeping secrets and, it's fair to say, we're bursting at the seams.
Well, the time has come...
We're now being given full permission by Nathan to blab about our pet product – the very unassuming, but completely illuminating – LED Light Cube. Nathan's teamed up with Melbourne photographic man-about-town, Robert Earp, who's lending his creative vision to introduce this little product to a bigger, brighter world. The idea is to link up with as many other like-minded people as possible and see our baby go from prototype through to its initial production run and, consequently, out to market.
The way we're doing this is by crowdfunding the production of the LED Light Cube through international crowdfunding site Indiegogo.com. We want to keep our campaign short – 30 days – because we're keen to get this thing out there, and keep the momentum going. But creating a campaign on any crowdfunding site is far more complex than just sticking up a product description and putting out your hand for cash. We've thought long and hard about how to communicate the benefits of the LED Light Cube to people, particularly photographers and/or videographers, and make sure everyone can connect with the product as much as we have.
The final touches are being put on our video pitch, then it's a matter of us just pressing the 'go' button on Tuesday 13th August (Australian time) and our campaign will be live. Are you ready to come along for the ride? We hope so. Keep an eye on how it all goes.
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