Across August and September 2013, we broke news of the LED Light Cube to the world in the form of a crowdfunding campaign on Indiegogo. We thought this would be a good way to test our market, and to see if we could raise some funds to bring the Cube to market faster and with even better technological enhancement.
We were blown away by the result.
By the end of our 30-day campaign, we had secured US$130.152 from almost 200 backers in 15 different countries – over double our campaign goal of US$60,000. This result placed us in the top five Australian Indiegogo campaigns of all time. We were also able to promise our backers a selection of ring adapters as a result of passing the US$85,000-mark.
From all the team at IC12, we can’t thank all of you, the backers, enough for putting the Cube on the map. Your endorsement has helped ensure a stunning international debut when we finally hit the market.
“Nathan Oxley of IC12 talks about the crowdfunding experience at Indiegogo’s Melbourne seminar, 31st October 2013”